Event appointment campaigns
Private sales, loyalty events and showroom weekends. We call the dealer's customers and book them in.
- Your script, your offer, your hours
- Several attempts per customer
- Daily pacing against the minimum
Dealership event appointments · Montréal
We fill the showroom.
PrimeCS is the bilingual call team behind dealership sales events in Quebec and across Canada. We call your customers, book the visit and confirm it — so the floor is busy from the first hour.
Spring loyalty event
4-day campaign · bilingual list
Booked
0
Confirmed
0
Target
40
BookedConfirmed
Illustration
115,981
appointments booked since 2019
20K/yr
customers booked into showrooms every year
2.0M
calls placed in the last 12 months
82,936
appointments reconfirmed by phone before the event
The bet
A sales event is a big bet. The appointment book decides it.
The dealer pays for the mailers, the inventory, the extra staff and the weekend. What turns that into sales is simple: how many customers walk in with an appointment. That is the part we own.
Invitations and mailersPaid
Inventory on the lotPaid
Sales team on the floorPaid
Event organizerPaid
Customers who actually show upPrimeCS
How we work
From your list to a full calendar.
Four steps, run by the same team on every campaign. You send the files. We send you customers.
01
Brief
You or your event company send the customer list, the offer and the hours. We load the campaign and brief the agents the same day.
Same-day setup02
Call
Native French and English agents call every customer on your list, with several attempts across the calling window. They follow the customer's language.
FR · EN03
Book
We sell the visit, not the car. The customer picks a day and time and gets a text with the details. Prices and offers stay with your sales team.
Text confirmation04
Confirm
24 to 48 hours before the event, we call every booked customer again. A confirmed appointment is a customer at your door.
24–48 h beforeYou always know where you stand.
Every campaign has a minimum. We track bookings against it all day, per dealer and per list, and push harder where a campaign falls behind — before it becomes a problem.
Toyota · Laval
Ford · Ottawa
Kia · Rive-Sud
Honda · Québec
Example · white line = campaign minimum
Event day
Saturday, 10:30. Every customer here has an appointment.
This is what the calls are for. A floor that's busy from the first hour, with reps who know who's coming and why.
✓Gagnon · 10:30Arrived · confirmed yesterday
FRTremblay · 10:45Test drive · SUV
ENNguyen · 11:00Trade-in appraisal
FRRoy · 11:15Booked Tuesday · 2 attempts
✓Côté · 10:15With a sales rep
24–48 hconfirmation call before every visit
FR · ENin the customer's language
1 textdate and time, sent during the call
The call
Ninety seconds that decide your weekend.
Every agent trains on the same structure, built from our best calls. Warm, short, and always ending with a day and a time.
We ask for the customer by name and say who we call for.
We never quote a price or a rate. Your rep presents the offers.
We offer two days, never a yes-or-no question.
We repeat the booking twice and confirm it by text.
RECLoyalty event · courtesy call
Services
One job, done three ways.
Every service ends the same way: a customer with a day, a time and a reason to come in.
Confirmation calls
A booking is a promise. We call every booked customer 24 to 48 hours before the event and lock it in.
- Call and text reminders
- Reschedules handled on the call
- Fewer no-shows on event day
Lead follow-up
Internet leads and old customer files go cold fast. Real people call them back and turn them into showroom visits.
- Fast first call on new leads
- Reactivation of old databases
- Real voices — no bots, no canned voicemail
Why PrimeCS
Built for showrooms. Nothing else.
01
Bilingual by default
Quebec French and English, spoken natively. We follow the customer's language, switch once, and never bounce back and forth.
02
We protect your offer
Agents never quote prices, rates or incentives. The visit is what we sell. Your sales team presents the deal, the way you want it presented.
03
Our own technology
We run our own dialer and agent software. Every call is recorded for quality and coaching, and every campaign is paced live against its target.
04
One team, one floor
A trained, coached team in one Montréal office since 2015. No resellers and no offshore subcontractors calling your customers.
For event companies
Your call desk, under the dealer's name.
Send the campaign files. We load the lists, call as customer service on behalf of the dealer, and report back on every campaign. You run more events without hiring a phone team.
For dealers and groups
A full floor for your next event.
Planning a private sale or a loyalty weekend yourself? We call your customer base, book the appointments and confirm them. Your team just has to be at the door.
Careers
Good on the phone? Join the floor.
We hire bilingual agents in Montréal who like people and like to win. You get paid training, real coaching and a path up — much of our leadership started on the phones.
TrainingPaid from day one
PayBase + booking bonuses
ScheduleFlexible shifts
GrowthWe promote from within
Contact
Tell us about your next event.
Dates, dealer, list size. We answer within one business day.